Getting a mortgage is hard. The experience is overwhelming, not intuitive, confusing, difficult, long, boring, and the list of negative adjectives goes on. Mortgages are a trillion dollar industry. They still uses technology from 20+ years ago. It is one of the largest purchases a person can make. Yet, there has been little effort to change all that. Did you know that...
Over 68% of adults in the U.S. own a smartphone and not one of them can go through the entire mortgage process on one, but they can order cookies on-demand.
Myself and my co-worker conducted in-person interviews to get insight into their thoughts on the mortgage process and how a mobile app could be beneficial. We used job stories to better identify features based on motivations.
This was the original app flow that was created to help understand the navigation between the main screens and sub-screens.
Have an app that allows people, novice or experienced, to learn about and get a mortgage. It is just one of the many things it takes to reinvent the mortgage process. There needs to be a fundamental change in how lenders work, the technology, the customer experience, and much more. If you want to see how I'm helping improve the customer experience internally check out the Sindeo CRM case study.
Creating an app that allows people to get a mortgage is just one of the many things it takes to reinvent the mortgage process. There needs to be a fundamental change in how lenders work, the technology, the customer experience, and much more. If you want to see how I'm helping improve the customer experience internally check out the Sindeo CRM case study.
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